Your Body Knows the Startup Isn't Working — Before You Even Admit It

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Oct 24
2 min read

Do you feel that lingering exhaustion, even after eight hours of sleep? The lack of enthusiasm even when "good news" happens? The heaviness in your chest when you think about tomorrow? No, you are not lazy. You are not unmotivated. It's your body that has started to tell you the truth.

🔬 The body feels before the mind. Over the last 20 years, science has shown that the body perceives and registers discomfort before you can rationalize it.

When a work relationship is no longer functioning, your stomach tightens.
When a project is misaligned, your breath shortens.
When you are denying a difficult decision, your body tenses up.

Neuropsychologist Lisa Feldman Barrett explains that emotions do not "happen" in the brain: they are constructed from bodily sensations that we then interpret as emotions. (Source: "How Emotions Are Made," 2017)

⚠️ The problem? You don't listen.

As a founder, you are used to "pushing through." To ignoring the signals. To being resilient. But by constantly ignoring the body, you lose clarity, motivation, and direction. And you often find yourself carrying forward a startup, a project, or a culture... that no longer feels like yours. Simply because you are afraid to admit that it's time to change.

💡 RESET™ starts with the body, not the mind.

In my RESET™ method, the first phase is not "figuring out what you want." It is slowing down enough to be able to feel. 👉 How are you really doing? 👉 Where do you feel tension? 👉 What is your body telling you that you don't yet want to say out loud?

Only then can you make healthy, courageous, and authentic decisions.